Although improving our supply chain to make our products more sustainable is one of Walmart’s top goals, customers don’t always see that commitment in advertising or at the point of sale, as a recent article from Bloomberg Government notes.
While we work on our supply chain through The Sustainability Index and The Sustainability Consortium, and even pledge to increase that commitment, Jeff Rice, senior director of sustainability at Walmart, explained at the GreenBiz Forum last week that consumers are dictating how much we talk about sustainability in-store. Though the number of consumers who want the green qualities of products listed on packaging is increasing, it’s still such a small percentage. And it can also be challenging because in some cases, highlighting the sustainable aspects of a product can put doubt in some consumers’ minds that it might not work as well or last as long as a less sustainable one.
For now, we continue to focus on working with our suppliers and buyers to make our products more sustainable because having both an ethical and a sustainable supply chain is our first goal. To read the complete article, click here. (Note: subscription required)
What do you think about having the sustainability qualities of a product advertised on the package or in-store? Would it make you more or less likely to purchase it?