The Green Room

New concentrated bleach provides a greener path to whitening

By David Kellis on January 16, 2013 Leave a comment

The iconic Clorox Liquid Bleach jug you’ve seen for seemingly forever may soon become a collectible. That’s because a more modern, slimmed down version that’s easier to use is replacing it. The new concentrated Clorox® Bleach products are already in many Walmart stores today and are making their way into every Walmart throughout the country over the next month or so.

In addition to being easier to use, the new concentrated Clorox® Bleach products will help minimize our company’s environmental footprint. These products will use approximately 20 percent less of many different materials each year: energy (light bulb hours), water, paper and plastic. That’s a lot of 20 percents adding up to a 100 percent commitment by Clorox to do the right thing when it comes to environmental sustainability.

Beyond the eco-benefits, the new concentrated Clorox® Bleach products new formula will improve whitening on clothes. And the streamlined bottles are easier to handle, easier to pour and easier to use.  This helps solve an issue that we heard from people about bleach – the bottle was bulky and heavy to pour.

Finally, this new product was driven by a change in how washing machines are being made. You’ve probably noticed most new washing machines are High-Efficiency (HE) machines. These HE machines have a smaller dispenser for bleach (often times the dispenser holds only ½ cup). To ensure people use the recommended amount to whiten, Clorox concentrated its bleach products. Half of a cup is now the recommended dose in HE washing machines. And the new concentrated Clorox® Bleach products contain the same number of uses per bottle, which means the cost per use is the same as the Clorox® Regular-Bleach people have been using for years.

All in all, it’s a win for everyone in terms of bigger performance and smaller packaging.